How Does Local SEO Work?
Local SEO increases the overall search exposure based on your offering and where you’re operating. Increased relevancy of your web pages to a particular type of customer in a specific geographical area will set your business apart from your competition. Hence, major search engines, like Google, will favour your content above competitors.
Increased search exposure will rebuild your online reputation. Thus, prospective customers will perceive you as a trusted partner to do business with. As a result, your venture will generate more enquires or sales – your bottom line will reach a new high.
What is involed in Local SEO?
Local SEO Process
Game-changing SEO campaigns require narrowed expertise in digital marketing tools and techniques.
Every aspect of the marketing strategy has to be considered. Starting from website optimization on mobile devices, thru viral content writing, ending up Internal & backlinking strategy.
I will perform market research in your business niche to determine the most relevant searchable phrases to leverage the expertise of your venture in the search engine.
I will have a look at competitors’ landscape SEO Campaigns. Therefore, we could create additional values to our SEO campaign to easily outsmart them!
Optimize and adjust your webpage to comply with all Search Engine strict guidelines.
Thus, the overall time needed to crawl the website decreased to the bare minimum.
Off SEO This is where the magic happen! I will increase your website authority by running bespoke link building campaigns.
Why Do You Need Local SEO?
Local SEO is absolutely essential for any company in Swindon that wants to claim a great ROI from the web. With so many organisations vying for the attention of town-based customers, investing in your local SEO presence is one of the only ways you can truly leapfrog your rivals and claim a bigger share of your local market.
As little as 15 years ago, an ad in the Yellow Pages was enough to secure an influx of customers. But times have changed – and with more and more people relying on local search to find what they need, it’s essential for any company to rank well within the major search engines for keywords that are relevant to their business.
Think about it. If you need a plumber in West Swindon, do you spend hours scouring the phone book, or do you pick up your phone and search for tradespeople in your local area? If you need SEO services in Swindon, do you wait for a flyer to drop through your door, or do you head straight to Google and see who’s based in your town or city?
Studies have shown that 80% of people use the internet when they need to find a product or service from a local supplier. It’s quicker and easier for customers to use search engines to find what they’re looking for. So, we can safely say that if you don’t have a strong presence in Google, Bing and the other frequently used search engines, you’ll struggle to generate exposure for your business and make those vital sales.
Without good local SEO, people who are browsing online for a company with your skills in your local area will not be able to find you. And worst of all, other companies in your sector that are already investing in local SEO services will be outperforming yours and enjoying a healthier bottom line!
Local Search Experts
Meet Rockstar Team In Swindon UK
SEO Consultant / Founder