How does local SEO differ from traditional SEO?


Local SEO and traditional SEO differ in their focus and goals. While traditional SEO aims to improve a website’s visibility in search engine results pages (SERPs) for relevant keywords and phrases, local SEO is focused on improving a business’s visibility in local search results.

Local SEO vs Traditional SEO

Here are some key differences between local SEO and traditional SEO:

  • Emphasis on local relevance;
  • Emphasis on local relevance;
  • Targeted audience;
  • Mobile optimization;

Difference 1: Focus on local search

Local SEO focuses on optimizing a business’s online presence to improve its visibility in local search results. This includes optimizing for location-based keywords, creating and optimizing a Google My Business listing, and building local citations.

Difference 2: Emphasis on local relevance

Local SEO also emphasizes the importance of local relevance, which means ensuring that a business’s online presence is consistent and accurate across all local directories and citation sources. This includes information such as business name, address, phone number, and hours of operation.

Difference 3: Importance of reviews

Reviews are a key factor in local SEO, as they can impact a business’s visibility in local search results. Local SEO focuses on optimizing a business’s reputation by encouraging and managing online reviews.

Difference 4: Targeted audience

Traditional SEO is aimed at a broader audience, while local SEO is aimed at people who are searching for local products or services. This means that local SEO is more focused on targeting potential customers who are physically located near the business.

Difference 5: Mobile optimization

Mobile optimization is crucial for local SEO, as many people search for local businesses on their mobile devices while on the go. Local SEO focuses on ensuring that a business’s website is optimized for mobile devices and that its online presence is easily accessible and usable on mobile devices.

The Bottom Line

Overall, local SEO is focused on improving a business’s visibility in local search results and driving more foot traffic to its physical location, while traditional SEO is aimed at improving a website’s visibility and driving more traffic to its online presence.

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