The success of an SEO campaign can be measured in various ways, depending on the goals and objectives of the campaign.
Here are some common metrics used to measure the success of an SEO campaign:
- Keyword rankings;
- Organic traffic;
- Conversion rate;
- Bounce rate
STEP 1: Keyword Rankings
One of the most basic and important metrics to track is the ranking of your target keywords in search engine results pages (SERPs).
You can use tools like Google Search Console or third-party SEO tools to track your keyword rankings over time.
STEP 2: Organic traffic
Another important metric to track is the amount of organic traffic your website is receiving from search engines.
You can use web analytics tools like Google Analytics to track your website’s traffic over time and see
how it changes as you implement your SEO campaign.
STEP 3: Conversion rate
The ultimate goal of an SEO campaign is usually to drive conversions, such as form submissions, downloads, or sales.
You can track the conversion rate of your website and see how it changes as a result of your SEO efforts.
STEP 4: Backlinks
Backlinks are an important off-page SEO factor, and they can help to increase your website’s authority and ranking in search engines.
You can track the number and quality of backlinks your website is receiving and see how it changes over time.
STEP 5: Bounce rate
Bounce rate measures the percentage of visitors who leave your website after viewing only one page.
A high bounce rate can indicate that visitors are not finding what they are looking for on your website,
which could be a sign that your SEO campaign needs improvement.
The Bottom Line
Overall, the success of an SEO campaign should be measured in terms of how well it achieves the goals and objectives of the business.
By tracking these key metrics over time, you can get a clear understanding of the impact of your SEO campaign
and make adjustments as needed to optimize your results.