Profilowa Centre – Branding
Centrum Profilowa (formerly Benimaks Logopeda), is a new Speech Therapy, Psychology and Allied Services, located in Lodz (equivalent to the size of Bristol, UK), Poland, that provides first-class services: Hand Therapy, Psychological Therapy, Psychiatric Consultation, Sensory Integration diagnosis, Children’s psychotherapy, child lactation advice, just a name of few! Theirs young and old patients have been suffering from neurologopedic & logopedic diseases for many years. Professional crew, well-equipped doctor’s offices these being a great few differentials. In addition to professional services, they have been providing multidisciplinary care in one place – another significant differential relative to their competitors.
The challenge was to create a visual identity capable of inspiring the perception of high quality and great customer experience. The business has to be perceived as suitable for young & old patients.
This is a brand that helps people to improve their health. Hence to enjoy the present moments with their families – something increasingly rare and challenging in the modern world. The following were developed: logo, slogan, colour palette, graphics, patterns, stationery, physical signage, patterns for digital media and various supporting graphic elements, property photoshoot, SEO Strategy and website.